2018 09 12
Upgrade from Heart
This September saw the 24th China International Furniture Expo (Furniture China) and the 42nd China International Furniture Fair (CiFF) being held simultaneously in Shanghai. China’s furniture brand CAMERICH presented over ten new products at the fairs.
“Life is the source of innovation. Believing in ‘Design by the people and for the people’, CAMERICH constantly seeks for perfection in every detail,” said Wang Yanning, Brand Operating Director of CAMERICH, in an interview. “Whether it is the innovation of materials, the size adjustments, or the extension of a certain function, the new products will bring more comfort, freedom, and elegance to our lives."
Since its stunning appearance at the Furniture China exhibition last year, CAMERICH has employed broader thinking, richer perspective, and more mature creativity to let the viewers once again experience the elegance and playfulness of its products. The JING table that highlights asymmetrical modern aesthetics has become the absolute spotlight among the new products. Moreover, there are the BALLET chair that can swivel, the QING chair that “grows” taller, the widened EASE sofa, and the EMBRACE that transforms from a chair to a bed...The interpretations from different dimensions not only respect the original advantages of the products but also allow the new, heartful upgrades to enrich the depth and expression of beauty.
Each piece of furniture combines to depict a sweet home through the four seasons. With the upgrades from heart, CAMERICH hopes to turn the desire for beauty into novel, extraordinary designs.